From Reputation Repair to 7-Figure Momentum
See how TouchUpDirect rebuilt deliverability and replaced underperforming email and SMS with lifecycle-driven messaging that restored trust, increased engagement, and scaled Klaviyo revenue.
+31
Increase in deliverability points
(Within 3 months)
From 5%
in klaviyo revenue
(Within 6 months)
15%
added revenue with sms
About The Brand:
Automotive / DTC.
TouchUpDirect is a US-based automotive brand specializing in vehicle paint repair solutions. They offer high-quality products designed to help car enthusiasts and everyday drivers restore and protect their vehicles. Despite having a loyal customer base, their email and SMS marketing was underperforming, limiting revenue growth and leaving untapped potential in their Klaviyo account.
Challenge:
When TouchUpDirect approached us, their retention channels were actively holding growth back.
- Little to no segmentation or behavioral targeting
- Damaged sender reputation caused by aggressive lead acquisition tools
- Extremely poor deliverability (41%)
- High unsubscribe and spam complaint rates
- Low click rates pointing to disengaged lists and weak content strategy
- Missing core pre- and post-purchase flows, leaving major funnel gaps
- Klaviyo revenue stalled in the five-figure range, with 99% coming from email and SMS contributing virtually nothing
In short: Email and SMS had potential, but needed a complete strategic reset.
Our Approach:
We started with a full audit of TouchUpDirect’s email and SMS ecosystem to identify where revenue was leaking and where trust needed to be rebuilt.
- Rebuilding deliverability and sender reputation to restore inbox placement
- Implementing behavior-based segmentation to replace blanket messaging
- Developing missing pre and post purchase flows to capture lifecycle revenue
- Creating value-driven content and elevated designs aligned with customer intent
- Strategically introducing SMS as a complementary revenue channel
- Ongoing A/B testing across subject lines, creative, and timing to continuously optimize performance
The goal wasn’t just more sends, it was smarter communication that earned engagement back.
The Impact:
Results came quickly and compounded over time:
- +34% Klaviyo revenue in the first 30 days
- Another +26% increase by day 60, pushing Klaviyo revenue into six figures — with 7% now coming from SMS
- Click rates increased by 111.7% within 60 days
- Deliverability improved by 31 points (41% → 72%) within the first 90 days, successfully exiting reputation repair
By month six:
- 16.36% of total revenue attributed to Klaviyo
- 85% from email, 15% from SMS
- 115% increase in Klaviyo revenue YoY during Black Friday month
- 53% increase compared to the previous period
Over their first six months, TouchUpDirect achieved:
- 64.3% increase in Klaviyo-attributed revenue
- 77.1% increase in campaign revenue
- 52.7% increase in flow revenue
- 77.1% increase in conversion value
- 93.5% increase in total recipients
- 115.3% increase in unique opens (3.45M+)
- 70.1% increase in unique conversions
- 47.3% reduction in spam rate
Why It Worked:
Instead of chasing short-term wins, we focused on fixing the fundamentals.
By repairing deliverability first, aligning content with customer intent, and building out lifecycle flows that matched real behavior, TouchUpDirect was able to:
- Re-earn trust with inbox providers and subscribers
- Drive engagement without relying on aggressive promotions
- Turn email and SMS into predictable, scalable revenue channels
The result was sustainable growth, not just better metrics.
Emails Landing in Spam Instead of Inboxes?
If your emails are landing in spam, open rates keep dropping, or your sender reputation is quietly slipping... It doesn’t matter how good your offers are your messages aren’t being seen. We help brands repair deliverability, rebuild trust with inbox providers, and turn email and SMS back into reliable growth channels.
