From Stagnant Email Performance to 266% Revenue Growth
See how we helped Lift Down unlock massive email growth in 3 months.
+266%
Increase inemail revenue
(Within 3 months)
+68%
Increase in subscribers
(Via optimized opt-in forms, capturing more traffic and enhancing conversions)
+40%
Increase inflow revenue
(Outperforming 75% of similar stores)
About The Brand:
Accessories / Hats
Lift Down is a DTC accessories brand known for vibrant, unbranded headwear that lets individuals express themselves without being a walking billboard. Founded by two brothers in 2019, Lift Down aimed to challenge the conventional headwear market and scale quickly but ran into obstacles with their digital marketing efforts — especially email.
Challenge:
Lift Down was scaling through paid ads but struggling with ROI and sustainable growth. Their email program suffered from:
- Inconsistent campaign cadence and strategy
- Ineffective automated flows with low engagement
- Lack of customer segmentation, reducing relevance and conversions
Our Approach:
We built a full email strategy centered on personalization, consistency, and segmentation:
- Designed email campaigns that matched Lift Down’s aesthetic and brand voice
- Built a strategic campaign calendar tied to seasonal promotions and product launches
- Redesigned high-impact automated flows — including Welcome and Abandoned Cart
- Added new flows (Site Abandonment, Post-Purchase) to capture and re-engage shoppers
- Upgraded opt-in popups to capture first-party data (e.g., shopper preferences) for segmented journeys
The Impact:
With a lean but strategic email overhaul, we helped Lift Down:
- Increase email revenue contribution from 6% to 22% of total revenue in 3 months
- Grow their subscriber list by 68% through optimized conversions
- Drive 11-15% of overall revenue from automated flows designed and optimized by our team
Why It Worked:
Our work succeeded because we focused on:
- Brand-aligned creative and messaging: Emails felt on-brand and personal
- Behavior-driven automation: Targeting customers with relevant messages at the right moment
- Smart segmentation: Ensuring the right audience saw the right content
- Consistent strategy: Eliminating random sends and replacing them with goal-oriented campaigns
Paid Acquisition Working. Email Strategy Not So Much?
If your campaign cadence is unpredictable, flows aren’t converting, and every send feels like a guess, email isn’t doing its job.We help brands build consistent, high-impact email programs with smarter automation and segmentation that actually move revenue.
An Extension of Our In-House Team
"Working with Savio feels like they are an extension of our in-house team, with seamless communication and a shared vision."