Scaling Email Revenue from $7K to $100K
See how HeadAmp rebuilt their email strategy with intent-based flows and consistent campaigns to drive engagement and scalable growth.
+21X
Increase in email revenue
(Within 3 months)
+400%
boost insite traffic
consistent
55%+
open rates& record-breaking revenue highs
About The Brand:
Premium Electronics / Audio Gear
HeadAmp is a premium audio retailer specializing in high-end headphones, amplifiers, and DACs, catering to audiophiles and music lovers with over two decades of industry presence.
Challenge:
Despite a robust customer base and strong product market fit, HeadAmp was leaving serious revenue on the table due to underperforming email marketing.
Key issues included:
- Irregular and unstrategic campaign cadence leading to low engagement.
- Generic automated flows that didn’t respond to user behavior, producing low conversions.
- Poor list segmentation — high opens but disappointing revenue.
- Emails lacked compelling emotional or brand messaging that resonated with customers.
Our Approach:
We overhauled HeadAmp’s entire email strategy, incorporating segmentation, storytelling, optimization, and automation improvements:
Strategic Audience Segmentation
Segmented customers based on behavior and purchase history to increase relevance and CTR.
Automated Flows Overhaul
Redesigned and expanded automation, including:
- Redesigned and expanded automation, including:
- Abandoned Cart & Browse Abandonment
- Post-purchase sequences — all with stronger copy and visuals.
Campaign Strategy & Calendar
Introduced a consistent, timely campaign schedule combining product releases, curated recommendations, and educational content.
Opt-In Stream Optimization
Refreshed opt-in forms to more effectively convert website visitors into subscribers with smart incentives.
Design & Copy Refinement
Developed premium visuals and emotionally driven copy aligned with HeadAmp’s brand voice.
The Impact:
- Massive revenue increase: Email moved from a lagging channel to one of the business’s top performers.
- Subscriber list growth: 35% lift in opt-ins through enhanced forms and offers.
- Stronger engagement: Audiences responded better to targeted flows and segmented content.
- Record-breaking revenue months as a result of optimized segmentation and timing
HeadAmp now benefits from more predictable revenue and a scalable email strategy that continues to perform.
Why It Worked:
- Data-driven segmentation ensured the right message reached the right person at the right time.
- Behavior-based automation increased relevance and conversions.
- Emotional, brand-aligned copy and visuals increased open and click engagement.
- Consistent campaign structure built trust and expectation with subscribers.
Still Treating Email as an Afterthought?
When email lacks structure, segmentation, and intent, growth stalls.
We help brands replace sporadic sends and low-performing flows with a scalable lifecycle strategy built for long-term revenue.
